We bring some calm to
your skin, some joy to your rituals, and some color to your day -those little things that actually make you feel good.

The world's finest aloe

Since 1890

Perfected by science

In Aruba, we find joy in the small and simple. In the everyday things. Sharing what we have. Being in nature. Taking care of each other, and of ourselves.

We happen to have something special growing on our island to help with that: aloe vera.

SUN

SOIL

SOUL

The aloe on our island grows under Aruba's sun, in mineral-rich soil. Aloe has been cultivated in Hato since 1890. Today, we grow and process it in on our own farm and turn it into skin and body care. Warm scents, honest formulas and the finest textures.

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We’re all about sharing. So through our products, we hope you’ll feel the sun, soil, and soul of our island – the best bits. And when you get that soothing feeling, that calm, that little moment of joy after treating your skin – that’s Aruba Aloe, right there.

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Some facts you should know

Skin and body care for every moment

Suncare

Body

Shower & Bath

Face

It begins with aloe, but it doesn’t end there. We use science to make the best nature has even better. 

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Have you noticed our new look lately?

We refreshed the Aruba Aloe brand to reflect the island, the aloe, and the joy behind everything we do. Because we wanted it to feel even more like us.

Everything in our new identity is inspired by Aruba and the aloe vera we've been growing here since 1890. The colors reflect our island's nature, the aloe fields, sandy soil, warm sun and rocky landscape. Our new typography takes inspiration from the shape of aloe leaves. And the organic patterns you'll see throughout the brand are inspired by the island's indigenous cave drawings , not as decoration, but as reflection of life and landscape.

It's a little bolder, a little warmer, and a little more joyful. But at its heart, it's still the same Aruba Aloe: sharing the best of our island through products that make you feel good.