The aloe on our island grows under Aruba's sun, in mineral-rich soil. Aloe has been cultivated in Hato since 1890. Today, we grow and process it in on our own farm and turn it into skin and body care. Warm scents, honest formulas and the finest textures.
The world's finest aloe
Since 1890
Perfected by science
SUN
SOIL
SOUL
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Done with care
Aloe has been grown and processed in hato since 1890. Today, we continue that work on our own farm, guided by generations of knowledge.
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The world's finest aloe
Every product we make starts with aloe vera. An ancient plant that hydrates, heals, and protects your skin.
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Perfected by science
We create warm scents, honest formulas, the finest textures. And we make sure it’s clinically proven.
Have you noticed our new look lately?
We refreshed the Aruba Aloe brand to reflect the island, the aloe, and the joy behind everything we do. Because we wanted it to feel even more like us.
Everything in our new identity is inspired by Aruba and the aloe vera we've been growing here since 1890. The colors reflect our island's nature, the aloe fields, sandy soil, warm sun and rocky landscape. Our new typography takes inspiration from the shape of aloe leaves. And the organic patterns you'll see throughout the brand are inspired by the island's indigenous cave drawings , not as decoration, but as reflection of life and landscape.
It's a little bolder, a little warmer, and a little more joyful. But at its heart, it's still the same Aruba Aloe: sharing the best of our island through products that make you feel good.
